Wood Brothers Racing driver Matt DiBenedetto made his Midget debut on July 9 driving the No.91. He teamed up with fitness and lifestyle company Barbell Apparel for running, which spawned new merchandise. DiBenedetto and Barbell have just released a limited edition shirt.
The NASCAR Cup Series driver tweeted the first images of the jersey on Wednesday, July 14. The black and red jerseys feature the No.91 Midget race car, as well as a black and white photo of DiBenedetto’s face. The front also features “Guido” text, referencing the driver’s Twitter and Instagram biography.
Following the styling of other NASCAR shirts, the new merchandise features a stylized back with # 91 and “Matty D”. Although the difference is that the shirt is an athletic fit blend that CrossFitters and fitness enthusiasts wear in the gym. The limited edition shirts are available for fans to pre-order on the Barbell Apparel website. They have an expected shipping date of August 16.
The shirt is the latest example of Barbell clothing supporting DiBenedetto
Ahead of the July 9 race at Airport Raceway in Kansas, Barbell Apparel spoke with Heavy for an exclusive interview. Athlete Director Kyle Bundra explained the Midget racing car sponsorship was an example of their support, but said there would be more in the future.
Bundra told Heavy the sponsorship is part of a growing relationship between DiBenedetto and the company. He initially sent material to the pilot after seeing his dedication to fitness, which led to publicity and sponsorship of the race. Bundra then revealed that the special edition shirt was on the horizon before teasing other potential collaborations.
“We just want to help Matt where it makes sense to us,” Bundra told Heavy. “He’s just a great guy. He’s really one of – I mean, I know a lot of pro athletes in all sports and they’re all great guys, but Matt is probably by far one of the nicest guys I’ve ever had. encountered in my life. And for someone who’s at the elite level, you know, the top 15 in the world, I’d say he’s probably one of the nicest guys I’ve ever met.
NASCAR fans can wear the shirts while closing out the regular season
Based on the expected ship date, the jerseys will not be available in time for the races at Watkins Glen (August 7) and the Indianapolis Motor Speedway road course (August 15). However, there are still two opportunities left before the end of the regular season.
Cup Series drivers will head to Michigan Speedway on August 22, a few days after the limited edition shirts are scheduled to ship. This track is where DiBenedetto made 12 starts, both being his best performances. He finished 15th on the first trip to Michigan on August 8, 2020, and then took seventh place in the second race of the doubles program on August 9, 2020. Now he will return to the two-mile oval while pulling back. beating for the playoffs. place.
The regular season will end on August 28 with a trip to Daytona International Speedway. Drivers will face off against the Coke Zero Sugar 400, the last chance for Bubble Pilots to punch their postseason tickets. DiBenedetto has finished in the top 10 three times in 12 starts on the iconic track, including a seventh in the 2018 Coke Zero Sugar 400.
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