The brand says, “Youth development is hugely important as we need to optimize the development progress of young people. We allow students to flourish in their respective educational paths without the fear of poverty stopping them.
Converse also aims to guide students towards their goals by offering mentorship by experts who have overcome the same challenges before.
Converse says it has a community of “All Stars” who have been taken under the brand’s wing and given the opportunity to be part of skill-building workshops and mentoring discussions with experts in their industries.
Converse made it possible for the ‘All Stars’ to be part of the mural designs in South Africa and created global opportunities for young people.
In addition to the R2 million pledge, Converse will also be offering an additional R500,000 to next generation creatives.
The campaign will be supported by:
- retail executions, and
- Social media.
Individuals are encouraged to visit ConverseCreateNext.co.za to submit their nomination form.
The campaign will run from Tuesday, November 22, 2021 and end on Monday, January 31. Winners will be announced by Monday, February 28.
For more information, visit www.converse.co.za. You can also follow Converse on Facebook, Twitter or on Instagram.
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